
Four steps to teach you a good start Hot pot shop
Four steps to teach you a good start Hot pot shop
一、資金準備
One, capital preparation
一個600-800平方米、60-80張臺的火鍋店,大概要準備60萬元的資金,其中包括至少7個月的房租(包括半年的房租和額度相當于一個月租金的押金)、裝飾裝修、設施設備購置、員工招聘培訓、前期的廣告宣傳等費用,同時還要準備10萬元左右用于周轉的資金。
A 600-800 square metres, 60-80 table Hot pot shops, presumably to prepare 600000 yuan of funds, including at least 7 months rent (including half of the rent and the amount of the equivalent of one month's rent deposit), decoration, facilities and equipment purchase, staff recruitment and training, pre advertising costs, at the same time also prepared 100000 yuan for the turnover of funds.
二、火鍋原材料和設備的采購
Two, Hot pot of raw materials and equipment procurement
采購是餐飲管理中的一個重要環節,通常,采購人員由老板的親戚或親信擔任,最重要的是管理制度和方法,否則,時間久了任何可信的人都會出問題。而在開業初期,采購工作最好由老板親歷親為,好處有四—了解各種產品,了解各個市場的狀況,搞清價格,學會鑒定產品質量的優劣。貨比三家選擇適合自己的材料。
Procurement is an important link in the food and beverage management, usually, procurement staff held by the boss relatives or close to, the most important is the management system and methods, otherwise, long time no credible people have problem. But in the early opening, the purchase work best by the boss experience for four -- dear, good understanding of various products, understand the market situation, find out the price, learn how to identify the quality of products. Than three goods to choose their own materials.
三、店面選擇
Three, store choice
意向性選定口岸后,要進行一系列的考察—要花至少一個月的時間來考察中午和晚上的人流量、車流量,看周邊樓房是否有空調、生活垃圾多不多、晚上亮了多少燈等;此外,還要對周邊所有的競爭對手進行分析,諸如品牌餐飲規模大小、裝修風格、菜品質量、人均消費、管理和服務水準以及營業狀況等;注意觀察這些地段的餐飲企業不同時段的經營狀況,周一至周末的中午和晚上都要仔細考察,為了摸清詳細情況,還要把對手吃上好幾輪。
The intention of the selected port, to investigate a series of - it will take at least a month to investigate the flow of people and traffic flow at noon and in the evening, to see whether the surrounding buildings have air conditioning, living garbage much, how many bright lights at night; in addition, but also on the surrounding all competitor analysis food and beverage brands, such as size, decoration style, the quality of dishes, the per capita consumption, management and service level and the operating condition; observe these lots of catering enterprises in different period operation status, should carefully study from Monday through the weekend at noon and night, in order to find out the details, but also to eat several round opponent.
四、開業準備
Four, ready for operation
開業的準備要從以下三個方面著手— 一、裝修和培訓進行到后期,在提前半個月左右時就要做開業準備工作了。先選一個吉日,最好是在周末,然后制定營銷方案。為了營造氣氛和吸引人氣,一般要在店門外設置充氣拱門、氣柱、彩球、祝賀花籃,有條件的最好塔個舞臺搞些歌舞演出。二、制定開業期間的優惠措施也很重要,成都不少火鍋店開業實行6.8折優惠,但打折優惠是一把雙刃劍,短時間內可能帶來了大量人氣,但打折期一過,人氣可能如潮水般退去。三、另外,還要準備5萬元左右的資金,選擇報紙、電視或電臺等媒體,在開業前幾天的時間里做廣告宣傳。
Opening preparation from the following three aspects: first, the decoration and training until the late to do business preparation work in half a month in advance about it. First choose an auspicious day, preferably at the weekend, and then formulate marketing plan. In order to create an atmosphere and attract people, generally inflatable arches, gas column, pompon, congratulations flower basket is arranged in the shop door, tower best stage has the condition to make some song and dance performance. Two, formulate preferential measures during the opening is very important also, many Chengdu hotpot restaurant opened the implementation of 32% off concessions, but the discount is a double-edged sword, may bring a lot of popularity within a short time, but the discount period is over, as the tide receded popularity may. Three, in addition, also prepared 50000 yuan of funds, choose the media of newspaper, TV or radio, advertising in a few days before the opening of the time.
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