Three characteristics Hot pot industry chain operation

Three characteristics Hot pot industry chain operation

1、特許經營占絕對主導地位。

1, franchises accounted for an absolute dominant position.

火鍋連鎖經營的一個突出特點是特許經營占絕對主導地位。河南百年老媽和青島摸錯門的加盟店的比例分別為88.9%和87.9%，內蒙古小尾羊、重慶德莊、重慶小天鵝、重慶秦媽、重慶蘇大姐、成都譚魚頭、成都川江號子、北京東來順等知名火鍋連鎖企業的加盟店的比例均在90%以上，其中重慶蘇大姐和內蒙古小肥羊則分別達到98.7%和97.8%�？梢�，特許經營是火鍋連鎖企業擴大規模，獲取規模經濟效益的重要方式。

A prominent feature of Hot pot of chain operation is franchising the absolute dominant position. Henan hundred years old mama and Qingdao touched the wrong door store rates were 88.9% and 87.9%, Inner Mongolia small, Chongqing Zhuang, Chongqing Little Swan, Chongqing Qin Ma, Su Dajie Chongqing, Chengdu, Chengdu Tanyutou Chuanjiang Haozi, Beijing DongLaiShun and other well-known Hot pot chain enterprises join in inn proportion was more than 90%, of which Chongqing Su Dajie and Inner Mongolia little sheep is respectively 98.7% and 97.8%. Visible, the franchise is to expand the scale Hot pot chain enterprises, an important way to obtain economies of scale.

2、品牌繁多，競爭激烈

2, brand variety, competition is intense

傳統火鍋向來有南北之分，以“麻、辣、燙”著稱的川味火鍋是南派火鍋的典型代表，北派火鍋則以涮羊肉為主要代表。但當今火鍋的發展已經遠遠超出了以往人們對火鍋的概念，各種特色火鍋層出不窮，菌類火鍋、海鮮火鍋風靡一時�；疱伒慕洜I品牌和經營品種也有好幾十種，加之新品牌和新品種的不斷面世，使得一個地區的火鍋業的競爭日趨激烈。

The traditional Hot pot has always been a north-south divide, known as "Ma, spicy, hot" Sichuan Hot pot is a typical representative of southern Hot pot, the North sent Hot pot with mutton slices cooked in hot pot as the main representative. But the development of today's Hot pot has far exceeded the previous people concept of Hot pot, various characteristics of Hot pot emerge in an endless stream, fungi, Hot Pot Seafood Hot pot become fashionable for a time. Hotpot brand management and operating varieties also have dozens of species, the addition of new brands and new species continue to emerge, so that an area of hot pot industry competition is becoming increasingly fierce.

3、產業關聯效應明顯

3, the industrial connection effect is obvious

火鍋上下游產業的聯系緊密，很多知名的火鍋連鎖企業都建立了自己的原料基地，如小肥羊火鍋連鎖建立了養殖基地，陶然居建立了辣椒生存基地，能夠帶動相關產業的發展。

Hot pot of upstream and downstream industry chain hotpot closely linked, many well-known enterprises have established their own raw materials base, such as the little sheep chain established breeding base, taoranju established pepper survival base, can promote the development of relevant industries.